Tag Archives: swimwear trends

Swimwear Trends for 2015 – Preparation is Key

Designer Swimwear

I’ve always been taught that preparation is key. During high school this meant handing in assignments a week early and then in college it meant studying before exams. Now that I am fresh out of the playground (sort of) I try to project this lesson into alternative daily chores such as shopping around for the perfect swimsuit as soon as possible – because despite the chill in the air we’re still dreaming of summer, am I right?

Season in and season out, designers craft sublime pieces of designer swimwear coinciding with the ongoing list of swimwear trends that you need to know this year, why? Because preparation is key.

Bring Back the One-Piece Swimwear

One piece swimwear

One piece swimwear

Sometimes fashion experiences a revolution of its own with key vintage pieces making a comeback, having us all wondering why the ever went out of style to begin with and the one piece is no exception. Crafted with neoprene or featuring a backless finesse – the one piece is one of the most classic yet flattering swimwear items on the market, artfully elongating the legs and following the natural curves of the body. Designers including NUERA and Coco and Max have curated timeless one-piece swimsuits perfect for adding a vintage edge to your summer style in 2015.

It’s a Crochet Thing

crochet bikini

Crochet bikini from Stay High Swimwear

 

There’s a sincere dedication to the art of crochet bikinis that is both engaging and stylish. Crochet swimwear is where craft and fashion come into play and has us all dreaming of an island escape somewhere among the Indonesian archipelago. Stayhighswimwear have implemented their own staple on crochet swim style, adding patterns and texture to their garments which are a must have this summer worn by themselves or with distressed denim when grabbing coffee after a swim, regardless – this style is a must have this summer.

 

The Power of Monochrome

Monochrome bikini

Monochrome bikini

Monochrome seems to always be on trend, however, this year the style is pulling out all of the stops as seen with this geometric design by Francesca Magnani of Dunnas Designs – which is ultimately perfect for an array of different body types which is one of many reasons why we love monochrome! The black and white patterns create flattering lines, texture and symmetry which overall creates daring yet stylish swimwear ensemble – teamed with tribal prints and geometric patterns, monochrome can do virtually anything. Adored by an array of A-list ladies such as Alessandra Ambrosio and Kendall Jenner, monochrome is a trusted wardrobe and summer essential for everyone this season both in and out of the water.

Hello High Waist, It’s Summer Calling

high waisted bikini

High waisted bikini

Ladies, our prayers have been answered – say hello to the best swimwear trend of 2015 yet: High Waisted Swimwear. For summer no style is more fitting than the high waisted design, sculpting the body’s natural curves and adding an athletic edge to beach style – this beautifully crafted design (pictured here by NUERA) is this season’s swimwear breakthrough. Another vintage comeback, the high waisted swim suit had me at hello when considering my own swimwear preferences this year and I suggest you all get on board or rather get prepared with this ultra, flattering ensemble.

Sports X Bikini Luxe

 

 

Sports Bikinis

Sports bikinis

Sports and Fashion now go hand in hand with one another with the creation of “sports luxe” a.k.a fashion meets sportswear or swimwear meets sportswear in this case. This trend is all things neoprene, featuring bikini crop tops depicting athletic wear and boy style short pants – perfect for an athletic summer look-book. Pepper Swimwear (image on the left) and NUERA (image on the right ) do sports luxe swimwear like no other, incorporating soft and bold tones with simple lines and slim fitting sportswear inspired pieces – perfect for an array of beach style activities this summer.

Dunnas- Sexy Swimwear to Compliment Curves of all Kinds

Dunnas by Francesca Magnani

When did you come up with the idea of bikinis & beachwear?

I have always been passionate about fashion, even if my background was in architecture. Everything started after I married my Brazilian husband. I started travelling to Brazil quite frequently. And, in Brazil bikinis are considered a cult. The colours and designs of Brazilian swimwear fascinated me. Brazilian bikinis are colourful, sexy and innovative. They are very different from traditional bikinis. This inspired me.

Why did you choose the name Dunnas?

In Portuguese Dunnas means dunes, generally understood as sand dunes. However, for us, this referred to the curves of the female body.

Can you specify the meaning behind your slogan “BE FASHION DIFFERENTLY”?

Be Fashionable Differently means being the person that appreciates a product not only for its look , but also for its quality. Manufacturing in Italy and Brazil has very high quality standards, and our fabrics last for years. Our products are made to last, unlike some other brands.

Where do you find inspiration for your creations? Who or what inspired you to create this collection?

It’s very hard to say what inspires me, or rather, it is easy; everything I see or feel inspires me. In winter season, the need for a hot summer stimulates ideas for new collections. Music and food are also key to igniting my creativity.

What are your target markets?

We sell in various countries, but mainly in Europe (Portugal, France, Spain, UK and Italy). We also sell in Brazil and Japan, and this year we have started selling in the USA and Australia.

Can you describe your collection using 3 words?

Sexy, Fresh and Inspiring

What is your favourite piece of the collection?

My favourites are High waist bikinis and our Brazilian cut bikinis collection, sexy swimwear that is much appreciated in Italy, and very on trend.

Dunnas Brazilian Bikinis

Dunnas Brazilian Bikinis

Dunnas Handmade Bracelets

Dunnas Handmade Bracelets

When did you launch?

I launched my first collection in 2012.

Where would you like to see your business in the next 12 months? What is next for you?

We would like to expand into more countries, and to launch new products. We are about to launch a new swimwear collection in April/May. The new collection is made in Italy, and it’s for mature women. It was designed in particular for women who underwent the removal of their breasts due to cancer. We are very excited about our new, innovative collection.

What advice would you give to someone who wants to start a business like yours?

Never give up! The swimwear market is very competitive. So, it is vital that you look not just in your own country, or nearby, but also overseas.

What are the challenges you faced when launching your new products?

As our product originated in Brazil, we had difficulty with standard sizes and finding styles that could be used across different cultures and countries. The bottom garments proved especially challenging to perfect.
In addition, when launching a new collection it is always very hard to make all designs a reality, and have the outcome live up to the idea. Compromise is sometimes key to success.

Is there anything you would recommend for designers starting up to avoid?

Never focus purely on items that you personally like. Remember that people think differently from you, and the aim is to create a collection suitable for your target market, and with a broader appeal.

Where is your favourite beach and why?

My favourite beach is Spiaggia Degli Urbani in the Marche region of Italy. It’s quiet and the waters are clear. The perfect beach for relaxing and going for a swim.

spiaggia_degli_urbani 1

Spiaggia degli Urbani – Marche – Italy

spiaggia_degli_urbani2

Spiaggia degli Urbani view- Marche – Italy

What is your favourite personal quote?

When I feel sad and I need to get motivated I remind myself this:
“Lack of direction, not lack of time, is the problem. We all have twenty-four hour days.” [Zig Ziglar]

What is your favourite colour?

Red…all the way!

Monokini Swimwear for the Brave? Hit the Water in the Latest Trends

Monokini

The Monokini combines glamour and style into a piece of swimwear that creates a statement unlike any other

For most of us, trying to stay ‘on trend’ can be a time consuming and costly venture. However, when it comes to women’s swimwear, the task can be more simple and cheaper. Getting the right swimwear can make all the difference to your confidence, as you could be feeling more exposed than ever. The swimwear trends of 2013 are here to rescue you, and there is something for everyone! Continue reading

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European Swimwear Trends – Northern Hemisphere Gears up for Summer

Swimwear Prints Trends

Swimwear Prints Trends

Summer is fast approaching for our relatives in the Northern Hemisphere. The key looks they will soon be adopting by the beach, will hit our shores later in the year.

European and American swimwear trends set the pace each year, so light the fire, re-fill your hot chocolate and get comfy, while we take a look at what they are about to be wearing on the flipside, during their 2013 summer break. Continue reading

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Competitive Swimwear on the Rise – Designer Trends Part Two

Two piece training swimwear

Two piece training swimwear, great for ocean and pool swimming

Fashion week has wrapped up its last show and moved on to warmer clients, but not before revealing a nostalgic throwback to summer as we watched new swimwear styles being strutted down the runway. In last week’s Designer Swimwear Trends for Fashion Week, on emerging trends in Sydney’s Fashion Week we discussed the nod to vintage one piece swimwear that remained a steady design favourite, however another style also began to reappear with continuing ferocity – previously unassuming competitive swimwear has had a style makeover and is quickly pushing aside its flimsy, fidgety string counterparts. This week we look at how competitive swimwear leaves behind its dumpy past and turns fashionable. Continue reading

Designer Swimwear Trends for Sydney Fashion Week

Swimwear at sydney fashion week 2013

Swimwear at Sydney Fashion Week 2013

When the leaves are just starting to bruise a muddy yellow at the tips, and the air cuts a slight bite into your cheeks every morning, fashion week in Sydney stretches its proverbial legs and switches into gear.

Fashion week, in the famous words of Carrie Bradshaw, means all new beginnings and fresh, exciting change “Every year the women of New York leave the past behind and look forward to the future… this is known as fashion week”. Continue reading