Would you tell me a little about how you came to be designing and making jewellery?
We are doing this business together with my sister. After leaving our jobs that were totally different from making handmade jewellery, we decided to turn our hobby into a business. Previously we were just designing and making jewellery for ourselves and friends. We are still doing it for fun, but since it is now a business too, we consider the discipline necessary.
Why did you choose the name CharmByIA?
My sister and I are designing and producing the jewellery, beach accessories and beach cover ups together. Therefore, we blended our names with our key product line to create the brand name. So, the IA is from the first letters of our names, Aysin & Isin.
When did you launch?
We have opened our first online shop in December 2013 on a US marketing website. And, we have launched our shop on Aquazy.com in October 2014.
What are your target markets?
Our target market is International shoppers of all ages. We have jewellery for kids, teens, men and women. A key part of our target market is people who like unique designer jewellery, and those who are interested in history and Anatolia.
Can you tell me a little about the philosophy behind your creations?
Whatever the object and gemstone used, the item should be esthetically pleasing and have a modern look in the end. We usually try to do simple pieces, so that people can wear it daily, and for any occasion.Using authentic ornaments that have meaning and a story is what we enjoy using. We buy our material from the Grand Bazaar in Istanbul.
Who or what inspired you to create this collection?
There is no specific person who inspired us. But authentic and historical items, like Ottoman Jewellery and Anatolian designs inspire us.
Can you describe your collection using 3 words?
Unique, Simple and Sophisticated
What is your favourite piece of the collection?
It is hard to choose one since all of them are created with care and love. We love the bracelets and necklaces with Ottoman and Anatolian pendants which have an historical story.
Some jewellery designers like to make their jewellery in collections and tell a story. Do you take this approach when designing a collection?
The collections that we use Ottoman, Anatolian and Turkic designed items all have a story. We try to give information about them in our descriptions of the products. The Grand Bazaar in Istanbul is one of the largest covered markets in the world. It’s well known for its jewellery, hand-painted ceramics, carpets, embroideries, spices and antique shops. The bazaar has been an important trading centre since 1461. Today, it is a gorgeous place for jewellery, gemstones, Ottoman and Anatolian ornaments. We source materials for our jewellery from the Grand Bazaar and each charm has a meaning and a story behind it.
Where would you like to see your business in the next 12 months? What is next for you?
We are constantly setting goals for increasing the number of sales, quality of our photos, and doing more investigations for materials to be used for future collections.
Next step can be launching our own website, but we do not have a plan for this in the next 12 months. Increasing our sales in our current shops is our main goal for this year.
What advice would you give to someone who wants to start a business like yours?
Online marketing is something different, I think the most important thing is to find your target market and define your niche market. Your photos should be stunning, and your descriptions should be very clear and descriptive.
Getting found in ‘browse’, is another important issue, so the titles and tags should be accurate and descriptive. There are a lot of information, blogs, and websites on internet about these, you should read all these and try to apply it to your business.
Are there any big WOW moments that you would like to share with us?
When we get a fabulous review from a customer we are so pleased and say WOW…
Where is your favourite beach and why?
The Aegean and Mediterranean coasts of Turkey have the most beautiful turquoise waters and sandy beaches. My favourite is the Blue Lagoon in Fethiye which is located at the meeting point of the Aegean and the Mediterranean seas.
It is a secluded sandy bay, and the beach itself is a pebble beach which is an official Blue Flag Beach, frequently rated among the top 5 beaches in the world by travelers and tourism journals.
What is your favourite personal quote?
My personal quote, especially for creativity is:
“Imagination is the beginning of creation. You imagine what you desire, you will what you imagine, and at last, you create what you will” – George Bernard Shaw
What is your favourite colour?
Black. But, we also like to use turquoise and coral in our jewellery.